A small series about the future of retail for Women's Wear Daily.
Too Many Stores
This image illustrates how many retailers have too many stores leaving shoppers with no desire to visit.
The problem for retailers is that the shopper is now often more knowledgeable about the products than the sales staff. This illustration details some specific tools like curated webpages that retailers are giving salespeople to learn.
Retailers are closing stores and breaking leases in order to save money as traffic slows and shoppers prefer to go online.